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Aging in Place Technology Watch is a market research firm that provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice.

Aging in Place" is the ability to live in one's own home - wherever that might be - for as long, as confidently and comfortably possible. Livability can be extended through the incorporation of universal principles, telecare and other assistive technologies. It is described with reference to Aging in Place Technology Watch in this Business Week article: Business Week Special Report September 22, 2009, Kiplinger and The New York Times, November 3, 2009 and is profiled in Business Week's Launching Startups November 2009.

Laurie M. Orlov, founder of Aging in Place Tech has spent more than 30 years in the technology industry. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia. In 1996, Laurie was named to McGraw-Hill/Open Computing's list of the top 100 women in computing. Laurie is now a featured columnist on Gilbert Guide and her blog entries are often referenced on sites like SmartSilvers, 50+Digital, RetirementHomes and MaryFurlong.com.

In addition to her technology background and years as a technology industry analyst, Laurie is a certified long-term care ombudsman in Florida and the author of When Your Parents Need Elder Care.